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    Actionable Leads. Richer Insights

    Lead Insights is our inhouse lead management, scoring, rating and tracking platform that provides data-driven insights into who is engaging with you and how — designed specifically for sponsors and exhibitors at Growtech Middle East 2027 to support lead generation, engagement analytics, and measurable ROI. 

    Lead Insights monitors every interaction delegates have with you and stores it all in one place. From in-app activity and badge scans, to content engagement and session participation, Lead Insights collates every touchpoint to give you all the necessary information to maximise your success and ROI at Growtech Middle East 2027, the region’s ultimate trade show for agri-food and farming professionals. 

    Every interaction matters, and Lead Insights captures it all. 

    500,000+
    Leads delivered each year
    1,000,000+
    Interactions tracked each year
    100+
    Events to adopt Lead Insights in 2025

    Know who to target, with which messaging, at what time.

    Track exactly how, when, and where leads are engaging with you throughout the entire event cycle. From unexpected touchpoints to key moments of interaction, Lead Insights uncovers valuable engagement data that could lead you to your next big customer.

    Don’t leave potential deals to chance—let Lead Insights bring you closer to the close by revealing opportunities you didn’t see coming.

    Lead Insights platform analytics pie chart showing attendee engagement at Growtech Middle East — including badge scans, booth visits, session attendance, and digital interactions.

    The Why

    Simply put, Lead Insights was built by you and for you. 

    From collating feedback across the industry, Lead Insights is a comprehensive lead intelligence solution that will not only enhance your experience at our events, but will help you structure, strategize and succeed at Growtech Middle East. Thousands of attendees descend on our show floor every year, and Lead Insights gives you the competitive edge to understand, connect with, and convert. 

    Lead Insights dashboard showing ranked leads by job title, engagement level, and company data — used by exhibitors and sponsors at Growtech Middle East to prioritize high-value prospects.

    The How

    Lead Insights works in near real-time to help provide the most accurate, up-to-date information about your campaign. It integrates with our event technology to catch every interaction, and then ranks both leads and accounts based on their engagement so you can prioritise your conversations and maximise your time.

    All information is enriched with 3rd party data, and with our built-in campaign tracker, you can easily monitor, adjust and evaluate your strategy to optimise your success.

    Lead Insights graph showing number of unique leads per month — enabling sponsors and exhibitors at Growtech Middle East to track engagement trends and prioritise outreach strategies.