Mr Fouad Ababou

Fouad Ababou is an international business development executive with over 25 years of experience in technical sales, commercial strategy and project development, including a decade specializing in large-scale horticulture across the Middle East and North Africa (MENA). Combining a background in Mechanical Engineering with deep regional market knowledge and an extensive international network, he bridges advanced horticultural technology, local growing conditions and commercial strategy to deliver profitable, sustainable projects. As CEO of Agricultural Strategic Advice Netherlands B.V. (ASA Netherlands B.V.) and Director of Business Development at Van der Hoeven Horticultural Projects, he advises investors, companies and governments on high-impact horticultural investments that deliver strong returns while advancing regional food security.