Mr Roman Ulyanov

Roman Ulyanov is the Founder and CEO of Greeneration, the high-end vertical farm in Dubai supplying premium, pesticide-free produce to the UAE's luxury HoReCa. Before entrepreneurship, Roman spent 12+ years in venture capital and investment. That background gives him a rare vantage point on agritech: he knows exactly why capital-heavy vertical-farming giants failed, and built Greeneration on the opposite thesis — disciplined unit economics on high-value crops rather than commodity volume, proof that physical businesses can scale profitably in the Gulf.